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What
is your circulation?
Can
I subscribe to Coffee News?
How
often do you publish and where are you distributed?
How
long has Coffee News been in existence?
Can
restaurants advertise in Coffee News?
How
much is an ad?
Why
do you recommend that my ad run for at least 4 months?
How
do I pay for the ad?
Do
I need to design the ad?
Can
I change an ad now and then?
Q: What is your circulation?
A:
Look for us everywhere from fine dining to fast food. 70% of our
locations are restaurants, delis, coffee houses, etc. Everywhere people
grab a bite to eat or enjoy a cup of coffee. The remaining 30% are
distributed to places were people are known to wait such as car washes,
oil and lube changes and doctors offices.
Q: Can I
subscribe to Coffee News?
A: You
cannot subscribe to Coffee News.
It is a free publication distributed primarily at restaurants or any
other place where you might have some time to read while waiting.
Q: How often do you publish
and where are you distributed?
A:
New issues are distributed weekly. Click
here to find out where you can pick up a copy of Coffee News.
Q: How long has Coffee News
been in existence?
A:
Coffee News was originally researched and founded by Jean
Daum in Winnipeg, Canada in 1988. It has grown to over 1100 editions in
more than 20 countries.
Q: Can restaurants advertise in
Coffee News?
A:
No. As a courtesy to all our restaurant and coffee shop clients in
the area, we offer the protection that no business in the restaurant
industry will be allowed to advertise in Coffee News.
Although most restaurants would love to have an ad, they are disallowed
automatically. The reason -- a Burger King ad in Coffee News,
for example, would have every McDonald's refusing to carry Coffee News.
No restaurant would welcome their competitor's efforts to take away
their customers right inside their own premises, so they would
naturally kick them out -- and Coffee News
too.
We do offer restaurants carrying Coffee
News a free location listing on our web site showing our readers where
they can pick up a free copy of Coffee News.
Q: How much is an ad?
A: Ads in Coffee News
are less expensive than other print media, so the small business person
can easily afford to advertise. For more information regarding our
rates, please click here.
Q: Why do you recommend that my
ad run for at least 4 months?
A:
A good ad is like a seed for a fruit tree. Repetition is its water.
Weekly consistency is its sunlight. The longer your seed is allowed to
grow in the mind of the public, the greater and greater your harvests
will be. What size harvests do you want to see?
For more information, read about the benefits of
advertising in the article
"Repetition!"
Q: How do I pay for the ad?
A: We offer you a lot of flexibility in how you choose to pay
for your ad. You may pay for the ad by cash, check or Visa/Mastercard.
Payment options are determined by the length of your ad run. For more
information regarding our rates, please contact us.
Q: Do I need to design the
ad?
A:
NO... If you already have a camera-ready ad -- GREAT! If you don't,
well then that's great too because we'll work with you to create one.
The ad production fee is $30.
Q: Can I change an ad now and then?
A:
Yes, you can. There is never a charge for minor ad changes, which may
be e-mailed, faxed or phoned in.
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